To say that websites have different moving parts would be an understatement. One of the most important, believe it or not, is the collection of fonts that are at the forefront. The top web design companies in the world would be hard-pressed to disagree, but you may be curious to know what the ideal fonts entail. For up-and-coming designers and veterans, the following information may prove to be worthwhile.
When it comes to selecting fonts - and reputable authorities such as Lounge Lizard will attest to this - readability is essential. You want to make sure that people can read your copy without any difficulty. It should be appropriately sized, not to mention designed with simplicity in mind. Basic design works best in this regard, but there is far more for the top web design companies to take into account as well.
Next, a font should be able to complement the rest of the website it's part of. From a visual standpoint, some colors work better together than others. Let's say that, for the sake of argument, that a site primarily uses black text over a white background. If other colors are used for the text in question, it creates a sense of inconsistency. If a particular font fails to come across as seamless with the rest of the site, quality suffers.
Finally, you should be aware of the importance of brand-friendliness when it comes to font selection. Some typefaces suit certain companies better than others. The classic font of the Coca-Cola logo, for instance, is memorable. The basic font of Apple's branding is very much the same. Not only should a font be legible and easy on the eyes, but it should be seamless when it comes to how it works with a certain brand.
For those that are curious about getting into web development, the importance of font selection cannot go overlooked. As a matter of fact, if you don't know what the perfect fonts entail, you may not be able to build sites with expected levels of quality. As you can see, there is substantial weight that goes into selecting typefaces. Once you're able to master this skill, though, it's relatively smooth sailing from there.
When it comes to selecting fonts - and reputable authorities such as Lounge Lizard will attest to this - readability is essential. You want to make sure that people can read your copy without any difficulty. It should be appropriately sized, not to mention designed with simplicity in mind. Basic design works best in this regard, but there is far more for the top web design companies to take into account as well.
Next, a font should be able to complement the rest of the website it's part of. From a visual standpoint, some colors work better together than others. Let's say that, for the sake of argument, that a site primarily uses black text over a white background. If other colors are used for the text in question, it creates a sense of inconsistency. If a particular font fails to come across as seamless with the rest of the site, quality suffers.
Finally, you should be aware of the importance of brand-friendliness when it comes to font selection. Some typefaces suit certain companies better than others. The classic font of the Coca-Cola logo, for instance, is memorable. The basic font of Apple's branding is very much the same. Not only should a font be legible and easy on the eyes, but it should be seamless when it comes to how it works with a certain brand.
For those that are curious about getting into web development, the importance of font selection cannot go overlooked. As a matter of fact, if you don't know what the perfect fonts entail, you may not be able to build sites with expected levels of quality. As you can see, there is substantial weight that goes into selecting typefaces. Once you're able to master this skill, though, it's relatively smooth sailing from there.
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