How do you know if your SEO strategy is working? The best way to do so is by tracking metrics, which are numerous, to say the least. Web design companies are able to keep track of these, but which ones should specifically be focused on? For those that would like to learn more, in order to improve their rankings in the future, here are the top 4 SEO metrics that should make it a point to track over the course of time.
Bounce Rate - Simply put, according to companies like Lounge Lizard, the bounce rate is the percentage of people that visit a site, only to immediately leave. This is important to note since it may show a flaw in how a website is structured. If it's difficult to navigate or slow to perform, users may be more inclined to click away. Fortunately, web design companies can improve sites so that bounce rates decrease, thereby improving SEO results.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - You should also be mindful of how many people visit your site through search. This is what equates to traffic, which can result in awareness, leads, and sales alike. To say that this is an important statistic would be an understatement, as it can tell a business owner how well their site is performing. If traffic is either coming to a halt or decreasing, it could be related to the site, which should be looked into as early as possible.
Keyword Rankings - Depending on who you ask, this may be the most important SEO metric of all. There's no denying the fact that companies want to show up on Google, specifically for keywords that relate to them and will generate the most searches. If your SEO strategy is sound, ultimately rankings will improve. Not only will you see more clicks, but you may take a sense of pride in seeing your business being prominent online.
Bounce Rate - Simply put, according to companies like Lounge Lizard, the bounce rate is the percentage of people that visit a site, only to immediately leave. This is important to note since it may show a flaw in how a website is structured. If it's difficult to navigate or slow to perform, users may be more inclined to click away. Fortunately, web design companies can improve sites so that bounce rates decrease, thereby improving SEO results.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - You should also be mindful of how many people visit your site through search. This is what equates to traffic, which can result in awareness, leads, and sales alike. To say that this is an important statistic would be an understatement, as it can tell a business owner how well their site is performing. If traffic is either coming to a halt or decreasing, it could be related to the site, which should be looked into as early as possible.
Keyword Rankings - Depending on who you ask, this may be the most important SEO metric of all. There's no denying the fact that companies want to show up on Google, specifically for keywords that relate to them and will generate the most searches. If your SEO strategy is sound, ultimately rankings will improve. Not only will you see more clicks, but you may take a sense of pride in seeing your business being prominent online.
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