Thursday, April 6, 2017

The Pros & Cons Of Chatbots, With Long Island Advertising Agencies

By Rob Sutter


In the digital age we live in today, chatbots have become quite common. These programs, which are meant to interact with humans online, have become staples of many websites, especially those that offer products. Chatbots are useful in many respects, but it would be a lie to say that they don't have shortcomings. The following pros and cons, told by Long Island advertising agencies, should help you better understand these programs.

PRO - They respond quickly. One of the biggest pros of chatbots, according to companies like fishbat, is that they are quick to respond. If you have a simple question to ask, such as where an item can be found in retail, the chatbot you're speaking to will be able to respond almost instantaneously. This reduces the amount of time spent waiting, which tends to result in a more positive user experience. Any Long Island advertising agency would be hard-pressed to disagree.

CON - Their speech patterns might come across as unorthodox. While there are many speech patterns in the English language, chatbots have been criticized for coming across as overly robotic. This can take away from one's experience on a website. More often than should be the case, chatbots speak in ways that the majority of human beings are unfamiliar with. This is a shortcoming that deserves to be noted.

PRO - They are relatively basic to the naked eye. One of the other benefits that chatbots offer, as a whole, is their simplicity. As far as aesthetics are concerned, they are pretty basic, which makes sense given the focus that's placed on text. This makes chatbots easier to interact with, resulting in more positive user experiences across the board. Less is more, as far as digital media are concerned, and such logic applies to these programs as well.

CON - They don't stack up to real human interaction. When you're speaking to a sales representative or customer service worker over the phone, it provides you with a sense of comfort. You know that your needs are being attended to, which is nothing short of welcoming. With that said, real human interaction tends to be lost when it comes to chatbots. You don't feel as though you're speaking to a real person. Chatbots have developed in recent years, but still struggle to stack up in this respect.




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