An SSL certificate, for those that aren't in the know, is a form of security that many modern websites are designed with. Also known as a secure sockets layer, this has become one of the must-haves of web design. It's also imperative for those that are looking to make headway from a search engine optimization standpoint. For those that would like to learn more, here are 3 reasons Long Island SEO specialists recommend SSL certificates.
When it comes to the advantages of SSL certificates, the fact that they are used for encryption is most notable. Let's say that, for the sake of argument, that you log onto a website that sells merchandise. It may ask you for your credit card information so that your transaction can be processed. If the site is SSL-protected, it will have the prefix "https" as opposed to "http." The former is becoming more and more common, as reputable names such as fishbat.com will attest.
Another advantage that an SSL certificate offers is a boost in consumer trust. Anyone that shops online will tell you that security is part and parcel to the shopping experience. What this means is that if they detect that a site is unsafe - and they'll most likely pick up on this immediately - they won't do business with it. When an ecommerce platform has an SSL certificate implemented, it boosts consumer trust, and by proxy, the likelihood of purchases being made.
What about the possibility of ranking better online with an SSL certificate? It's important to note that Google and other search engines are favorable toward sites that are secure, whether they're designed for ecommerce or not. Search engines are designed to provide users with the most relevant results, so it should come as no surprise that security will play a role. Simply put, having an SSL certificate will help you get found by more people online.
These are 3 reasons why, as a business owner, your website should have an SSL certificate installed. While you now understand why this level of security matters, knowing how to install it is another story. You can leave this in the hands of your marketing agency, but it's entirely possible to do it yourself. One of the downsides of the latter is that you may not know if it's properly installed. A specialist will not only install the SSL certificate but test your site to ensure it's been done correctly.
When it comes to the advantages of SSL certificates, the fact that they are used for encryption is most notable. Let's say that, for the sake of argument, that you log onto a website that sells merchandise. It may ask you for your credit card information so that your transaction can be processed. If the site is SSL-protected, it will have the prefix "https" as opposed to "http." The former is becoming more and more common, as reputable names such as fishbat.com will attest.
Another advantage that an SSL certificate offers is a boost in consumer trust. Anyone that shops online will tell you that security is part and parcel to the shopping experience. What this means is that if they detect that a site is unsafe - and they'll most likely pick up on this immediately - they won't do business with it. When an ecommerce platform has an SSL certificate implemented, it boosts consumer trust, and by proxy, the likelihood of purchases being made.
What about the possibility of ranking better online with an SSL certificate? It's important to note that Google and other search engines are favorable toward sites that are secure, whether they're designed for ecommerce or not. Search engines are designed to provide users with the most relevant results, so it should come as no surprise that security will play a role. Simply put, having an SSL certificate will help you get found by more people online.
These are 3 reasons why, as a business owner, your website should have an SSL certificate installed. While you now understand why this level of security matters, knowing how to install it is another story. You can leave this in the hands of your marketing agency, but it's entirely possible to do it yourself. One of the downsides of the latter is that you may not know if it's properly installed. A specialist will not only install the SSL certificate but test your site to ensure it's been done correctly.
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