Tuesday, July 7, 2015

The Perfect CI Logo Design Tips

By Jordan Schmidt


Graphic designers can also simultaneously be logo designers: it goes with the territory. As the business world expands, so does the need for good CI logo design. It constitutes clear branding and company identification. It is of the utmost importance as it says more than mere words. Image is important to stand out in the competitive crowd, and the perfect logo can speak volumes. Here are some helpful tips to speed up the process.

It takes planning and creativity to come up with the right trademark to make sure it embodies a corporate culture. It must reflect the type of business and the internal spirit of the enterprise. It must denote the product or service in symbolic form. In essence, it must be fresh, new, and enlightening.

Tips for good design of a company logo include the usage of color, line, balance, shading, font style and size, and proportion. Beyond this your creative inspiration should know no bounds. As long as the final result is indicative of a business or product, anything goes. It can be obvious or symbolic in nature: it must simply speak visually about what it denotes.

Tips include keeping designs simple and uncomplicated. They also entail clarity and readability. When you see one, you immediately make the corporate association. You think of the product or service and the company image and reputation.

One way to arrive at the perfect design is to survey what is out there and what you really like. Think about what makes a logo successful. Use the principles you discern for your own company image. Do the fonts and colors go with the lines? Does the log also work in black and white? Is it attention grabbing or a journeyman's job? Company reps need to work closely with designers to pare away the impossibilities and find just the perfect design.

Comparing and contrasting existing logos is a great tip for most designers. They can get new ideas and stay creative. Inspiration comes from many sources. It is a matter of matching logo to corporate image in succinct form. Logos are often trendy, but you can be timely and long-lasting if you are judicious in your selection of design elements.

Don't forget size and proportion. It is the essence of good design. It must be compatible with your concept and fit the corporate culture the trademark represents. Too big or too small will be off-putting. Go for a happy medium that works in most contexts. Your computer screen is only one vista on the logo's usage.

The logo chosen must work well with the company tag line in advertising and public relations promotion. It is like a team that goes hand in hand to represent the enterprise. Be sure everything used for a business works in tandem for a unified message. This is the heart of branding and the root of business success.




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