Sunday, August 17, 2014

Digital Signage Systems Prove Popular With Retailers

By Tanisha Berg


Signs are created with technology, and used in a variety of ways. Digital signage systems are located in many places these days to display all sorts of information like products and services in banks, marketing promotions in large department stores, schedules on university campuses, and flight schedules in airports. These systems can be used for virtually anything, given your imagination.

There are a number of ways to call these systems such as retail TV, narrowcasting, captive audience networks, electronic billboards, out-of-home television, etc. Regardless of the terminology, they all word to deliver information in the form of videos, graphics, audio, etc. Most these signs are in high-quality displays and are targeted at specific audiences at specific times. For example, a bank might show new services and products to its patrons using these digital signs as promotions. This would drive up sales and allow customers to observe something while they wait in lines. It's been proven that retailers have increased their revenues and product visibility using these systems.

Many companies have invested a lot of their budget to install these electronic signs. Doing so aided in the rise in revenues, both interactive and enjoyable experiences by patrons, faster communication of information, and more affective marketing and promotions. Many other sectors have caught onto this trend, and have also started to install the systems on their premises. They include facilities of the government, sports arenas, healthcare, entertainment and media, etc.

Digital sign systems can be composed of various parts in a number of different ways. You could essentially include multiple display monitors, more than one media player, and more than one content management server. You could arrange the components however you so please into one single device. The standard configuration, however, is to have a single display, a media player, and a server; all connected and working through one single network.

You could connect a content management server to many different media players, or connect a media player to various displays. You could even have a stand-alone sign that includes all these components but doesn't utilize a network connection. Even without a network, all digital systems like these can run through different operating systems.

Using SMS systems through mobile phones, people could send messages to the displays. With Bluetooth, users can directly connect to the system and interact with the options on the screens. If the systems are additionally connected to a network, it can also allow for location-based or social media activity.

The convenience of digital signs make these systems much more desirable than paper signs. They can be controlled with remote controls, while paper must be manually changed. Because paper must always be replaced with more paper while digital signs don't require this waste, the digital systems are more environmentally friendly.

Before you install your sign system, organize all your information. Make sure you know what content and text you want to be displayed, and what demographic you'd like the target. Make sure your files are saved in the same formats as well. It is smart to also think of future content so that you don't have to think of them later.




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